IT Cosmetics has created a new ‘give-back’ initiative this holdiay season, “Live Beauty Fully.” The company’s new brush collection, which is co-branded with Ulta, will help support the American Cancer Society’s Look Good Feel Better program.

The signature set includes 16 handcrafted brushes. For every set sold, It Cosmetics will donate one brush to the Look Good Feel Better program to help women face the effects of cancer with more confidence.

IT Cosmetics Co-Founder and CEO, Jamie Kern said:

“Through the Live Beauty Fully brush collection and company mission at-large, we hope to inspire and help women discover their true inner and outer beauty…I am so deeply honored and excited to have our IT Girl customers participating along with IT Cosmetics in this initiative…”